Remarketing Campaign Management
For Display, YouTube, Facebook & Instagram Ads
Analytics data shows 98% of your first-time website visitors don’t buy products / services that you sell, fill out the contact form, or make a phone call at their first visit. That’s why a well planned retargeting / remarketing campaign isn’t just a nice idea… it’s vital to your profitability.
“Dgency is an excellent and experienced marketing agency to work with. Our management is highly impressed because of their genuine desire to learn about our company, attention to details, competitor analysis, ROI calculation, conversion-centric campaign strategy for ultimate growth. I would highly recommend this company.”
Umma Salma | Executive Director, Mayfair
Our remarketing campaign strategy lets our clients tastefully follow their website visitors all over the internet and create valuable touchpoints to turn cold visitors into customers. We do remarketing campaigns with…
- Static Banner Ads
- Html5 Animated Ads
- YouTube Video Ads
- Facebook Image Ads
- Facebook Video Ads
- Facebook Carousel Ads
- Instagram Ads
- Search Ads (Yes, Possible)
Remarketing Campaign That Benefits Your Business
Our remarketing campaign management is entirely focused on precisely segmented website visitors. We determine the highest value segments of website users who have been to your site, and which people are most likely to come back and complete a desired conversion action, whether that can be a phone call, a form submission, buy or view of a key page.
Remarketing with Google As is a powerful form of online advertising that allows your business to show targeted Display and Video ads to visitors who have previously viewed your website. These Display and Video ads will appear in popular advertising places (news websites, blogs, YouTube, mobile apps, etc.) as your prospects browse websites on Google’s Content Network or use ad-supported mobile apps. Now you can engage with website users and offer highly relevant adverts to make sure your brand is top of mind when they’re ready to purchase.
Facebook & Instagram Remarketing
Your customers spend a lot of time on Facebook and Instagram. Why not take advantage of it? Social media remarketing lets you reach visitors with targeted image ads, video ads, carousel ads, and native ads both on computer, mobile, and tablet devices. It’s a great way to extend the reach of your remarketing campaigns and promote your business to people who have previously visited your website.
We help businesses make more money by creating strategic remarketing ads, bidding on previous website visitors, and optimizing ad campaigns over time.
Our Approach To Remarketing Campaign Management
Successful remarketing campaigns are integral to the profitability of whichever advertising campaigns drove the visitors to your website in the first place.
User Behavioral Analysis
The whole concept of remarketing is based on displaying ads to your former website visitors as they continue to browse the internet. But not all your website users express the same sort of value to your business.
Some people are simply not interested in what you sell, but some people are closer to the end of the buying funnel, and they’d be more likely to convert if they revisit your website shortly after their last visit.
Our first step is to start analyzing all your past website visitors and their behavioral patterns in order to recognize the segments that we want to target more aggressively.
Website user segmentation is at the core of successful remarketing campaigns. We’ll be using Google Ads, Google Analytics, and Google Tag Manager to segment your previous website visitors based on affinity audiences, in-market segments, time on site, past purchasers, cart abandoners, and more.
With rule-based audiences and advanced segmentations, we can show the right advert at the right bid to the people most likely ready to purchase what you offer. And of course, audience segmentation is something we experiment and optimize over time.
Remarketing Lists in Search
Remarketing does not start and end only with showing banner and video ads on the display network. Using remarketing lists in search ads (RLSA), we can precisely target previous website visitors as they return to Google to perform more searches.
Search remarketing campaign allows us to collect useful and insightful data. It gives us a sense of the length of your sales cycle. It also gives us the ability to bid on new search keywords, targeting searchers that may be closer to the bottom of the buying funnel.
Creative Design and Development
Without beautifully designed creative remarketing ads, your campaigns won’t go very far. Our graphic designers will design ad creatives from scratch, in all popular ad sizes.
We also run dynamic remarketing campaign for ecommerce websites. It has the ability to show users the specific products they were looking at and the products they may have in their shopping carts.
Beyond static image ads, we’ve in-house creative team to create HTML5 interactive animated ads and video ads that add an additional layer of closeness to the customer experience.
Campaign Structure and Bidding
After audience analysis, segmentation and creative design, it’s time to get to work developing your campaign structure inside Google Ads and Facebook Ads accounts.
Structuring your campaigns, ad groups, and ads in an organized way is vital in order to be able to analyze the future data in a way that will lead to statistically reliable ROI centric optimizations.
Finally the most important thing is our bidding strategy. We make sure that we’re bidding the right dollar amount per click or per conversion for the right audience segments, when those visitors are in the right place and at the right times.
How Our Remarketing Campaigns Stack Up
Almost all of our clients have seen a significant lift in profitability after our PPC team optimized their remarketing ad campaigns. Remarketing campaigns generate higher CTR, higher conversion rates, and it’s the most powerful way of getting previous website visitors to come back and convert.
Our digital marketing team provides full-service management of your remarketing ad campaigns in conjunction with our full-service PPC management services.
Remarketing can be a stand alone service for businesses just getting started with online marketing. We also recommend you to use remarketing as an advertising medium to complement whatever social media advertising and Google advertising you’re already doing.
MILLION REMARKETING ADS IMPRESSIONS
AVG. INCREASE IN SALES
AVG. INCREASE IN REPEAT BUYERS
OF OUR CLIENTS RUNNING REMARKETING ADS
Included With Remarketing Campaign Management
Remarketing campaign management isn’t usually a stand alone service (although it could be). It’s one of the most effective forms of online marketing supported by high-quality paid Google search and social media advertisement campaigns.
Advanced Conversion Tracking
Our web tracking team will install conversion tracking on your website (when we’ve website access). Otherwise we’ll work with your in-house developer team to make sure the tracking codes we send are implemented accurately.
If we’re taking over pre-existing setups where tracking codes have already been installed, we’ll perform a thorough audit to make sure conversions and revenue are being tracked accurately.
In fact, we won’t launch the remarketing campaign before being 100% confident that the data we’re collecting reports conversions correctly.
Reporting That Make Sense To You
You own all your advertising data. Everything.
Dgency team configures regular reports to be delivered to your email inbox on a schedule that works for you detailing all the key performance indicators (KPIs) important to your short term and long term marketing goals.
Regular Strategy Meetings
Your insightful feedback is crucial to the long term success of your online advertising campaigns.
Your team and our team will communicate periodically to review performance and to discuss our strategies and ideas for optimizing your campaigns.
Of course, the lines of communication are always open, but we like to schedule these meetings to make sure not too much time goes by without our teams collaborating.
Comprehensive Data Analysis
Any beginner online marketing specialist or automated script can make basic inferences about what works well and what does not. At Dgency, we take it one step further by solving for WHY and HOW. We’re determined to not just find what works, but to understand why something works, and how it can be replicated.
Our team is packed with experienced digital marketing experts with well rounded backgrounds in Google Ads, Social Media, Analytics, Tag Manager, Statistics, Customer Psychology, and Consumer Behavior.
So we love shooting multivariate tests, analysis, and pulling data into pivot tables. Once we detect a trend, we theorize the basis of that trend and will run additional experiments to conclude our hypothesis.
We also put an enormous amount of value on attribution modeling and its’ significance in measuring campaign performance. We understand that the buyer journey is a complex process, and we’ll be fixated on finding the optimal mix of messaging and ad frequency over time to convert your website visitors to customers.
Engage with your audience
Display ads increase engagement with your brand by offering users a quick and easy way to convert. Bring users back to your website through Remarketing, or cast a wider net on the Google Display Network to reach new audiences by building brand awareness. Our unique ad designs stand out from content generally shown on search engine results pages (SERPs) and let you capitalize on valuable visual real estate.
Our Remarketing Tech
Here are some of the tech and tools we use regularly to make your remarketing campaigns even more profitable.
“The Digital Marketing team at Dgency is exactly what I have been looking for. They use quick, effective and professional way to find highly targeted web traffic. These guys have made the process very simple and profitable for us. Just what I needed! We are enjoying working with them. Highly recommended!”
Steve | Private Texas, CEO