Advanced Conversion Tracking
Our web tracking team will install conversion tracking on your website (when we’ve website access). Otherwise we’ll work with your in-house developer team to make sure the tracking codes we send are implemented accurately.
If we’re taking over pre-existing setups where tracking codes have already been installed, we’ll perform a thorough audit to make sure conversions and revenue are being tracked accurately.
In fact, we won’t launch the remarketing campaign before being 100% confident that the data we’re collecting reports conversions correctly.
Reporting That Make Sense To You
You own all your advertising data. Everything.
Dgency team configures regular reports to be delivered to your email inbox on a schedule that works for you detailing all the key performance indicators (KPIs) important to your short term and long term marketing goals.
Regular Strategy Meetings
Your insightful feedback is crucial to the long term success of your online advertising campaigns.
Your team and our team will communicate periodically to review performance and to discuss our strategies and ideas for optimizing your campaigns.
Of course, the lines of communication are always open, but we like to schedule these meetings to make sure not too much time goes by without our teams collaborating.
Comprehensive Data Analysis
Any beginner online marketing specialist or automated script can make basic inferences about what works well and what does not. At Dgency, we take it one step further by solving for WHY and HOW. We’re determined to not just find what works, but to understand why something works, and how it can be replicated.
Our team is packed with experienced digital marketing experts with well rounded backgrounds in Google Ads, Social Media, Analytics, Tag Manager, Statistics, Customer Psychology, and Consumer Behavior.
So we love shooting multivariate tests, analysis, and pulling data into pivot tables. Once we detect a trend, we theorize the basis of that trend and will run additional experiments to conclude our hypothesis.
We also put an enormous amount of value on attribution modeling and its’ significance in measuring campaign performance. We understand that the buyer journey is a complex process, and we’ll be fixated on finding the optimal mix of messaging and ad frequency over time to convert your website visitors to customers.