Dgency Reading List
The best books (many of which are required reading here). Buy one, two or all of them. Your career will be better for it!
Ogilvy on Advertising
David Ogilvy
Authored by the father of advertising, Ogilvy outlines his principles for designing a great advertisement (as well as a bad one). Despite being more than 30 years old, these principles still hold today.
Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites
Karl Banks
Most websites lose. Almost all of them. Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them. This is a must read for anyone interested in Conversion Rate Optimization
Methods of Persuasion: How to Use Psychology to Influence Human Behavior
Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people’s thoughts. He developed a “mind reading” stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.
Influence: The Psychology of Persuasion
Robert B. Cialdini
Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Our favorite book on the fundamental principles of persuasion.
My Life in Advertising and Scientific Advertising
Claude Hopkins
Gain a lifetime of experience from the inventor of test marketing and coupon sampling — Claude C. Hopkins.
The Power of Empathy: A Practical Guide to Creating Intimacy, Self-understanding, and Lasting Love in Your Life
Arthur Ciaramicoli
Arguing that empathy is the driving force behind love, the author shows readers how to bring this all-important trait to the fore in relationships.
Advanced Google AdWords, Third Edition
Brad Geddes
This is the AdWords Bible. From search theory to in depth strategies, this is the no-fluff guide you need to jumpstart your PPC knowledge and skills. This the third (and most current edition).
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Tim Ash
This is the best resource we’ve found for learning psychological principles in landing page design as well as advanced understanding of statistical and user testing. Keep this book handy as you develop your landing pages and as you write your creative sales copy!
Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability
Steve Krug
This is the most enjoyable guide to usability testing and user experience you’ll find in print, anywhere. It’s concise, easy to read and full of highly practical and useful tips for improving your websites and landing pages. A must-read if you are even slightly inclined toward the science of good website experiences.
Everybody Writes
Ann Handley
The best resource for improving your ad copy, emails, blog posts, and any other written content. An easy read with tons of actionable insights that we reference constantly.
Pre-Suasion
Robert Cialdini
The art of preparing your audience to be receptive to your message before it is even delivered. Learn how to set the stage for effective communication.
Good To Great
Jim Collins
A must read for anyone that provides consulting services for clients. Good To Great outlines proven methods for running a great company.
Web Analytics 2.0
Avinash Kaushik
Your digital campaigns provide an overwhelming amount of data. This book helps you translate that data into actionable insights.
Freakonomics
Steven Levitt & Stephen Dubner
This eye-opening introduction to behavioral economics will challenge you to look at the world through a different lens.
Shoe Dog
Phil Knight
The story of Nike, as told by its’ iconic founder. Not necessarily a book about marketing, but we recommend it any chance we get. It’s that good.
Work Motivation: Past, Present and Future
Ruth Kanfer
Dense textbook, but detailed insights into many popular human motivational theories.
Work Motivation: Past, Present and Future
Ruth Kanfer
Dense textbook, but detailed insights into many popular human motivational theories.
12 Rules for Life: An Antidote to Chaos
Jordan Peterson
What does everyone in the modern world need to know? Renowned psychologist Jordan B. Peterson’s answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research.
The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World
Brad Stone
ONE OF AMAZON’S BEST BOOKS OF 2017 A look deep inside the new Silicon Valley, from the New York Times bestselling author of The Everything Store
Lost and Founder: A Painfully Honest Field Guide to the Startup World
Rand Fishkin
Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley “wisdom” leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love.
Mistakes Were Made (but Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts
Carol Tavris
Why is it so hard to say “I made a mistake”—and really believe it?When we make mistakes, cling to outdated attitudes, or mistreat other people, we must calm the cognitive dissonance that jars our feelings of self-worth.
The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker
Jeffrey L. Cruikshank
This has been true since the advent of mass media, from mass-circulation magazines and radio through the age of television and the Internet.
Ogilvy on Advertising
David Ogilvy
Authored by the father of advertising, Ogilvy outlines his principles for designing a great advertisement (as well as a bad one). Despite being more than 30 years old, these principles still hold today.
Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites
Karl Banks
Most websites lose. Almost all of them. Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them. This is a must read for anyone interested in Conversion Rate Optimization
My Life in Advertising and Scientific Advertising
Claude Hopkins
Gain a lifetime of experience from the inventor of test marketing and coupon sampling — Claude C. Hopkins.
Advanced Google AdWords, Third Edition
Brad Geddes
This is the AdWords Bible. From search theory to in depth strategies, this is the no-fluff guide you need to jumpstart your PPC knowledge and skills. This the third (and most current edition).
Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability
Steve Krug
This is the most enjoyable guide to usability testing and user experience you’ll find in print, anywhere. It’s concise, easy to read and full of highly practical and useful tips for improving your websites and landing pages. A must-read if you are even slightly inclined toward the science of good website experiences.
Everybody Writes
Ann Handley
The best resource for improving your ad copy, emails, blog posts, and any other written content. An easy read with tons of actionable insights that we reference constantly.
Work Motivation: Past, Present and Future
Ruth Kanfer
Dense textbook, but detailed insights into many popular human motivational theories.
Shoe Dog
Phil Knight
The story of Nike, as told by its’ iconic founder. Not necessarily a book about marketing, but we recommend it any chance we get. It’s that good.
The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World
Brad Stone
ONE OF AMAZON’S BEST BOOKS OF 2017 A look deep inside the new Silicon Valley, from the New York Times bestselling author of The Everything Store
Lost and Founder: A Painfully Honest Field Guide to the Startup World
Rand Fishkin
Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley “wisdom” leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love.
The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker
Jeffrey L. Cruikshank
This has been true since the advent of mass media, from mass-circulation magazines and radio through the age of television and the Internet.
Work Motivation: Past, Present and Future
Ruth Kanfer
Dense textbook, but detailed insights into many popular human motivational theories.
12 Rules for Life: An Antidote to Chaos
Jordan Peterson
What does everyone in the modern world need to know? Renowned psychologist Jordan B. Peterson’s answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research.
Mistakes Were Made (but Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts
Carol Tavris
Why is it so hard to say “I made a mistake”—and really believe it?When we make mistakes, cling to outdated attitudes, or mistreat other people, we must calm the cognitive dissonance that jars our feelings of self-worth.
Methods of Persuasion: How to Use Psychology to Influence Human Behavior
Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people’s thoughts. He developed a “mind reading” stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.
Influence: The Psychology of Persuasion
Robert B. Cialdini
Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Our favorite book on the fundamental principles of persuasion.
The Power of Empathy: A Practical Guide to Creating Intimacy, Self-understanding, and Lasting Love in Your Life
Arthur Ciaramicoli
Arguing that empathy is the driving force behind love, the author shows readers how to bring this all-important trait to the fore in relationships.
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Visit Us
Dgency Headquarter
Road 23, House 335, Level 4,
Mohakhali DOHS, Dhaka – 1206
Bangladesh
Business Inquiries
Apply To Work
Check Out Our work (We Love Showing It Off)
Consumer Goods and Services
Credit Law Center Sees Improved Lead Quality
Dgency was able to help grow the Credit Law Center Brand in a unique space of credit repair and mentorship.Thanks to ongoing testing and optimization of custom landing pages and other website content, we saw an increase in conversion rate of 10%.
Ecommerce
TRUE BIJOUX Jewellery Shines Light into Buyer’s Journey, Increase Avg. Order Size and Revenue
Their average order size increased by 60%, supporting revenue growth of 35%.Thanks to a better understanding of Google Ads attribution models and the TRUE BIJOUX buyer persona and buyer journey, our online advertising efforts became more targeted and fruitful.
Health Care
Smile Design Lakeland Dentist Has Done Over $2 Million in Sales
Since we started running the Google search campaign, we decreased cost per lead by 80%, increase conversion rate by 45%, increased leads in a year by 600%, and decreased cost per new patient acquisition by 40%.
