Reading List2020-02-03T13:40:17+00:00

Dgency Reading List

The best books (many of which are required reading here). Buy one, two or all of them. Your career will be better for it!

Ogilvy on Advertising

David Ogilvy

Authored by the father of advertising, Ogilvy outlines his principles for designing a great advertisement (as well as a bad one). Despite being more than 30 years old, these principles still hold today.

Buy on Amazon

Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites

Karl Banks

Most websites lose. Almost all of them. Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them. This is a must read for anyone interested in Conversion Rate Optimization

Buy on Amazon

Methods of Persuasion: How to Use Psychology to Influence Human Behavior

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people’s thoughts. He developed a “mind reading” stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.

Buy on Amazon

Influence: The Psychology of Persuasion

Robert B. Cialdini

Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Our favorite book on the fundamental principles of persuasion.

Buy on Amazon

My Life in Advertising and Scientific Advertising

Claude Hopkins

Gain a lifetime of experience from the inventor of test marketing and coupon sampling — Claude C. Hopkins.

Buy on Amazon

The Power of Empathy: A Practical Guide to Creating Intimacy, Self-understanding, and Lasting Love in Your Life

Arthur Ciaramicoli

Arguing that empathy is the driving force behind love, the author shows readers how to bring this all-important trait to the fore in relationships.

Buy on Amazon

Advanced Google AdWords, Third Edition

Brad Geddes

This is the AdWords Bible. From search theory to in depth strategies, this is the no-fluff guide you need to jumpstart your PPC knowledge and skills. This the third (and most current edition).

Buy on Amazon

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Tim Ash

This is the best resource we’ve found for learning psychological principles in landing page design as well as advanced understanding of statistical and user testing. Keep this book handy as you develop your landing pages and as you write your creative sales copy!

Buy on Amazon

Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability

Steve Krug

This is the most enjoyable guide to usability testing and user experience you’ll find in print, anywhere. It’s concise, easy to read and full of highly practical and useful tips for improving your websites and landing pages. A must-read if you are even slightly inclined toward the science of good website experiences.

Buy on Amazon

Everybody Writes

Ann Handley

The best resource for improving your ad copy, emails, blog posts, and any other written content. An easy read with tons of actionable insights that we reference constantly.

Buy on Amazon

Pre-Suasion

Robert Cialdini

The art of preparing your audience to be receptive to your message before it is even delivered. Learn how to set the stage for effective communication.

Buy on Amazon

Good To Great

Jim Collins

A must read for anyone that provides consulting services for clients. Good To Great outlines proven methods for running a great company.

Buy on Amazon

Web Analytics 2.0

Avinash Kaushik

Your digital campaigns provide an overwhelming amount of data. This book helps you translate that data into actionable insights.

Buy on Amazon

Freakonomics

Steven Levitt & Stephen Dubner

This eye-opening introduction to behavioral economics will challenge you to look at the world through a different lens.

Buy on Amazon

Shoe Dog

Phil Knight

The story of Nike, as told by its’ iconic founder. Not necessarily a book about marketing, but we recommend it any chance we get. It’s that good.

Buy on Amazon

Work Motivation: Past, Present and Future

Ruth Kanfer

Dense textbook, but detailed insights into many popular human motivational theories.

Buy on Amazon

Work Motivation: Past, Present and Future

Ruth Kanfer

Dense textbook, but detailed insights into many popular human motivational theories.

Buy on Amazon

12 Rules for Life: An Antidote to Chaos

Jordan Peterson

What does everyone in the modern world need to know? Renowned psychologist Jordan B. Peterson’s answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research.

Buy on Amazon

The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World

Brad Stone

ONE OF AMAZON’S BEST BOOKS OF 2017 A look deep inside the new Silicon Valley, from the New York Times bestselling author of The Everything Store

Buy on Amazon

Lost and Founder: A Painfully Honest Field Guide to the Startup World

Rand Fishkin

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley “wisdom” leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love.

Buy on Amazon

Mistakes Were Made (but Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts

Carol Tavris

Why is it so hard to say “I made a mistake”—and really believe it?When we make mistakes, cling to outdated attitudes, or mistreat other people, we must calm the cognitive dissonance that jars our feelings of self-worth.

Buy on Amazon

The Design of Everyday Things

Don Norman

The ultimate guide to human-centered design

Buy on Amazon

The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker

Jeffrey L. Cruikshank

This has been true since the advent of mass media, from mass-circulation magazines and radio through the age of television and the Internet.

Buy on Amazon

Steve Jobs

Walter Isaacson

One of the best business biographies out there.

Buy on Amazon

Ogilvy on Advertising

David Ogilvy

Authored by the father of advertising, Ogilvy outlines his principles for designing a great advertisement (as well as a bad one). Despite being more than 30 years old, these principles still hold today.

Buy on Amazon

Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites

Karl Banks

Most websites lose. Almost all of them. Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them. This is a must read for anyone interested in Conversion Rate Optimization

Buy on Amazon

My Life in Advertising and Scientific Advertising

Claude Hopkins

Gain a lifetime of experience from the inventor of test marketing and coupon sampling — Claude C. Hopkins.

Buy on Amazon

Advanced Google AdWords, Third Edition

Brad Geddes

This is the AdWords Bible. From search theory to in depth strategies, this is the no-fluff guide you need to jumpstart your PPC knowledge and skills. This the third (and most current edition).

Buy on Amazon

Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability

Steve Krug

This is the most enjoyable guide to usability testing and user experience you’ll find in print, anywhere. It’s concise, easy to read and full of highly practical and useful tips for improving your websites and landing pages. A must-read if you are even slightly inclined toward the science of good website experiences.

Buy on Amazon

Everybody Writes

Ann Handley

The best resource for improving your ad copy, emails, blog posts, and any other written content. An easy read with tons of actionable insights that we reference constantly.

Buy on Amazon

Work Motivation: Past, Present and Future

Ruth Kanfer

Dense textbook, but detailed insights into many popular human motivational theories.

Buy on Amazon

The Design of Everyday Things

Don Norman

The ultimate guide to human-centered design

Buy on Amazon

Shoe Dog

Phil Knight

The story of Nike, as told by its’ iconic founder. Not necessarily a book about marketing, but we recommend it any chance we get. It’s that good.

Buy on Amazon

The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World

Brad Stone

ONE OF AMAZON’S BEST BOOKS OF 2017 A look deep inside the new Silicon Valley, from the New York Times bestselling author of The Everything Store

Buy on Amazon

Lost and Founder: A Painfully Honest Field Guide to the Startup World

Rand Fishkin

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley “wisdom” leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love.

Buy on Amazon

The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker

Jeffrey L. Cruikshank

This has been true since the advent of mass media, from mass-circulation magazines and radio through the age of television and the Internet.

Buy on Amazon

Steve Jobs

Walter Isaacson

One of the best business biographies out there.

Buy on Amazon

Work Motivation: Past, Present and Future

Ruth Kanfer

Dense textbook, but detailed insights into many popular human motivational theories.

Buy on Amazon

12 Rules for Life: An Antidote to Chaos

Jordan Peterson

What does everyone in the modern world need to know? Renowned psychologist Jordan B. Peterson’s answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research.

Buy on Amazon

Mistakes Were Made (but Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts

Carol Tavris

Why is it so hard to say “I made a mistake”—and really believe it?When we make mistakes, cling to outdated attitudes, or mistreat other people, we must calm the cognitive dissonance that jars our feelings of self-worth.

Buy on Amazon

Methods of Persuasion: How to Use Psychology to Influence Human Behavior

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people’s thoughts. He developed a “mind reading” stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.

Buy on Amazon

Influence: The Psychology of Persuasion

Robert B. Cialdini

Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Our favorite book on the fundamental principles of persuasion.

Buy on Amazon

The Power of Empathy: A Practical Guide to Creating Intimacy, Self-understanding, and Lasting Love in Your Life

Arthur Ciaramicoli

Arguing that empathy is the driving force behind love, the author shows readers how to bring this all-important trait to the fore in relationships.

Buy on Amazon

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