Programmatic Display Advertising
For Display, YouTube, Facebook & Instagram Ads
Our programmatic display banner ads team can help you reach virtually the entire internet through HTML5 animated display ads, advanced audience targeting, and real-time bidding
“Working with Dgency, we can show the true potential of display advertising. ROI was off the charts – we made a ton of money! I really appreciate not only the ROI but the communicativeness of their team. Shawon and his team are a real pleasure to work with. Not only have they reduced average CPM while maintaining higher CTR, they’ve also collaborated on HTML5 display ad creative projects outside the scope of initially presented guidelines. I would highly recommend their services.”
Alicia Piazza | CEO, The Spark Social
Remarketing Services
Our remarketing campaign strategy lets our clients tastefully follow their website visitors all over the internet and create valuable touchpoints to turn cold visitors into customers. We do remarketing campaigns with…
Static Banner Ads
Html5 Animated Ads
YouTube Video Ads
Facebook Image Ads
Facebook Video Ads
Facebook Carousel Ads
Instagram Ads
Search Ads (Yes, Possible)
What Is Programmatic Display Advertising?
Google search campaigns surely help you reach the search engine users with the most commercial intent (readiness to buy), but your ad inventory (search volume) is limited to the people actively searching for the products and services you sell.
Leveraging Google Display Network (GDN) will let you reach hundreds of millions of users each day as they browse millions of blog sites, news sites, video streaming sites, and mobile apps. But we’ll make sure your display ads are ONLY shown on high-quality websites and to relevant visitors interested in what you sell.
Google display network advertising (showing your ads on millions of other websites) is the most scalable way to pick up high volume traffic at cheaper CPC.
Types of Google Display Banner Ads
Google display network is a vast digital advertising landscape with many different available ad formats. Each ad format has its own pros and cons, and each format works better under certain circumstances more than others. We’ll be planning, designing, and bidding on the ad formats that most closely align with your advertising goals.
Responsive Ads
Responsive ads can show as several different formats, including both image ads and text ads. This ad formate adapts seamlessly to fit across millions of possible display placements, automatically transforming from text ads to image ads to fit available ad spaces.
Image Ads
These ad formats let you build and upload static image ads to have complete control of the creatives for your display campaigns. Image ads may include business logo, relevant product or service images, text, brand colors, and custom Call To Action (CTA).
Dynamic Text Ads
Text ads in remarketing campaigns linked to Google Merchant Center product data can create dynamic ads. Leverage your data feed to create dynamic Google Ads campaigns. Dynamically insert attributes into your ad copy to create inventory aware campaigns.
Dynamic Product Ads
Google Remarketing allows you to show ads to potential customers who have previously visited your website. Dynamic remarketing takes this a step further, letting advertisers show previous visitors ads that contain products and services they viewed on your site.
Interactive HTML5 Ads
Create engaging HTML5-based Google display ads that can run on any device. These ads have interactive elements, animations, and many other aspects that can change depending on who is looking at the ad and how they interact with the ad.
AMPHTML ads
AMPHTML ads are ad creatives built using AMP (Accelerated Mobile Pages) HTML. These ads are faster, lighter, more secure, and very engaging. AMPHTML ads help advertisers to advertise more efficiently and can run on all web pages.
Video Ads
Create a display ad and embed a video that plays directly within it. Further, customize video ads with image galleries and Calls To Action (CTA). Video ads can help you broaden the awareness of your business by capturing attention and driving demand at scale.
Gmail Ads
Gmail ads are interactive ads that show in the Social and Promotions tabs of your Gmail inbox. These ads can be both image ads and expandable ads. When you click Gmail ads, it expands just like an email. Advertisers are charged when the ad is fully expanded inside the inbox.
Included With Remarketing Campaign Management
Remarketing campaign management isn’t usually a stand alone service (although it could be). It’s one of the most effective forms of online marketing supported by high-quality paid Google search and social media advertisement campaigns.
Advanced Conversion Tracking
Our web tracking team will install conversion tracking on your website (when we’ve website access). Otherwise we’ll work with your in-house developer team to make sure the tracking codes we send are implemented accurately.
If we’re taking over pre-existing setups where tracking codes have already been installed, we’ll perform a thorough audit to make sure conversions and revenue are being tracked accurately.
In fact, we won’t launch the remarketing campaign before being 100% confident that the data we’re collecting reports conversions correctly.
Reporting That Make Sense To You
You own all your advertising data. Everything.
Dgency team configures regular reports to be delivered to your email inbox on a schedule that works for you detailing all the key performance indicators (KPIs) important to your short term and long term marketing goals.
Regular Strategy Meetings
Your insightful feedback is crucial to the long term success of your online advertising campaigns.
Your team and our team will communicate periodically to review performance and to discuss our strategies and ideas for optimizing your campaigns.
Of course, the lines of communication are always open, but we like to schedule these meetings to make sure not too much time goes by without our teams collaborating.
Comprehensive Data Analysis
Any beginner online marketing specialist or automated script can make basic inferences about what works well and what does not. At Dgency, we take it one step further by solving for WHY and HOW. We’re determined to not just find what works, but to understand why something works, and how it can be replicated.
Our team is packed with experienced digital marketing experts with well rounded backgrounds in Google Ads, Social Media, Analytics, Tag Manager, Statistics, Customer Psychology, and Consumer Behavior.
So we love shooting multivariate tests, analysis, and pulling data into pivot tables. Once we detect a trend, we theorize the basis of that trend and will run additional experiments to conclude our hypothesis.
We also put an enormous amount of value on attribution modeling and its’ significance in measuring campaign performance. We understand that the buyer journey is a complex process, and we’ll be fixated on finding the optimal mix of messaging and ad frequency over time to convert your website visitors to customers.
Find Entirely New Audiences
Programmatic display ads allow us to reach entirely new audiences and highlight your products & services with vast scalability. Display ads will appear across the Google Display Network, which includes millions of websites and mobile apps. Our creative display ad design will let you capitalize on valuable visual real estate all over the internet.
Entirely In-House Team of Programmatic Display Ads Experts
Our passionate digital marketing experts will bring years of experience to your creative display ads campaign success. We believe there is nothing that replaces the knowledge, thoughts, and analysis our programmatic display ads professionals bring to your digital advertising investment.
We know, business owners love ROI, but you’ll love our people even more.
Entirely In-House Team of Programmatic Display Ads Experts
Our passionate digital marketing experts will bring years of experience to your creative display ads campaign success. We believe there is nothing that replaces the knowledge, thoughts, and analysis our programmatic display ads professionals bring to your digital advertising investment.
We know, business owners love ROI, but you’ll love our people even more.
“The Digital Marketing team at Dgency is exactly what I have been looking for. They use quick, effective and professional way to find highly targeted web traffic. These guys have made the process very simple and profitable for us. Just what I needed! We are enjoying working with them. Highly recommended!”
Steve | Private Texas, CEO
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Mohakhali DOHS, Dhaka – 1206
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Check Out Our work (We Love Showing It Off)
Consumer Goods and Services
Credit Law Center Sees Improved Lead Quality
Dgency was able to help grow the Credit Law Center Brand in a unique space of credit repair and mentorship.Thanks to ongoing testing and optimization of custom landing pages and other website content, we saw an increase in conversion rate of 10%.
Ecommerce
TRUE BIJOUX Jewellery Shines Light into Buyer’s Journey, Increase Avg. Order Size and Revenue
Their average order size increased by 60%, supporting revenue growth of 35%.Thanks to a better understanding of Google Ads attribution models and the TRUE BIJOUX buyer persona and buyer journey, our online advertising efforts became more targeted and fruitful.
Health Care
Smile Design Lakeland Dentist Has Done Over $2 Million in Sales
Since we started running the Google search campaign, we decreased cost per lead by 80%, increase conversion rate by 45%, increased leads in a year by 600%, and decreased cost per new patient acquisition by 40%.
